What is Brand Reputation Ranking?
It is a ranking that reflects an artist's popularity online. It measures how well searched and talked Ateez and the members are by the public - how much media buzz they create on Korean sites and forums. It is composed of the Participation Index, Media Index, Communication Index, and Community Index.
Why is increasing Brand Reputation rankings important?
It helps idols gain exposure. The more attention they earn from Korean platforms, the more recognised they will be, and more doors of opportunities will open. It indicates the idol's value, and those with higher values will receive more offers.
